THE ASSESSMENT
How marketing is performing with stakeholders, customers, and the bottom line.
Low (1-3): Marketing is rarely involved in strategic decisions and recommendations are frequently overridden.
Mid (4-6): Marketing presents to leadership regularly but is often challenged on ROI or value.
High (7-10): Leadership proactively seeks marketing's input and trusts it to shape strategic direction.
Low (1-3): Visible negative sentiment; complaints or poor reviews reference marketing activity directly.
Mid (4-6): Neutral response; no strong positive or negative customer signals.
High (7-10): Customers actively engage with marketing; strong positive brand sentiment is evident.
Low (1-3): Legal review creates frequent late-stage blockers and regulatory risk concerns are present.
Mid (4-6): Compliance is managed but adds friction to campaign timelines.
High (7-10): Compliance is integrated early in campaign development; the process is predictable and collaborative.
How much revenue do you believe your marketing generates for every £1 spent on marketing? Enter your best estimate - for example, enter 3.0 if you believe £1 of marketing spend generates approximately £3 of revenue. Enter your best estimate if you don't have a precise figure.